- New name expected to signify future-oriented thinking and enhance brand value
- Transfer to KOSPI will be decided in a shareholder’s meeting
- Integrated cathode and anode businesses will accelerate growth in the new
energy materials business
POSCO Chemtech is changing the company’s name to POSCO
Chemical, to craft a new identity and spur growth as a global general chemical
and materials company.
POSCO Chemtech announced on February 27, 2019 that the company
name is changed to POSCO Chemical, through a resolution to be made in the
general shareholder’s meeting on March 18, 2019. The move is aimed at clearly identifying
the business areas encompassing basic materials and energy materials and solidifying
the corporate identity as a chemicals and materials manufacturer representing
the POSCO Group.
POSCO Chemtech explained that it has decided to rebrand
the company because the new name better indicates the company’s history as a
general chemical and materials company, and where the company is headed. The
company is also expanding the business area to include energy materials
business, the new growth engine for the POSCO Group. All in all, the new name is
set to enhance the company’s brand value in the global market.
The company added that it will take this as an
opportunity to “strive to improve our business capabilities and corporate
culture to be on par with that of other global general chemical companies.”
In addition, POSCO Chemtech announced in a public notice
that it will decide on transfer to KOSPI at a March shareholder’s meeting. Once
the decision is made, it will go through an approval process and complete the transfer
in the first half of the year.
Through the transfer, POSCO Chemtech expects to secure a
stable investment environment and a shareholder base for long-term growth and the
start of a new business in full scale, such as energy materials. It may also
enhance the company’s external credibility through inclusion in the KOSPI 200
Index.
POSCO Chemtech is about to merge with POSCO ESM, a
cathode company in the POSCO Group, on April 1, 2019. Together with the new
name, the company aims to make preemptive investments in the cathode and anode
businesses to expedite growth of the energy materials business, the new growth
engine of the POSCO Group.